LAS CRUCES - Many of us will remember 2015 as a watershed
year for fiestas.
When I arrived in Las Cruces more than two decades ago, I
coined the term Full-Tilt Fiesta Season as we watched the season expand and add
some superweekends that seemed full to overflowing with events and saw festive
new concepts springing up annually.
But in 2015, some of our favorite long-running fiestas and
others that have celebrated 15th and 20th anniversaries,
called it quits, cut back or charged forms.
Perhaps the biggest shock was the end of the Whole Enchilada
Fiesta, founded in 1980 and long-billed as Southern New Mexico’s most popular
cultural event. Robert Estrada, who in 2003 was awarded the Guinness Book of
Records title for creating the world’s largest enchilada, quit and came back
again, but in 2015, the all-volunteer group decided the time had come to say
adios. TWEF leaves warm memories for generations of Las Crucens and visitors
from throughout the world. In December, in the spirit of generosity exemplified
by Estrada and TWEF’s volunteers, the group donated its treasury of $22,000 to other nonprofit foundations.
After 17 years, the Southwest Environmental Center decided
its resources were spread too thin to continue the labor-intensive Raft the Rio
event, which was not held this year. They invited other groups to continue the
effort to focus attention on the joys of hanging out at our no-longer-so-grande
endangered waterway, and all three local Kiwanis are joining to continue the
festive event, which includes costumed river fans voyaging in rafts made from
recycled items.
“We’re happy they’re taking over and looking forward to
helping them with the transition,” in 2016, said Kevin Bixby, SWEC’s executive director.
Venues were an issue for
the Las Cruces International Mariachi Conference, which trained and educated
thousands of mariachi musicians and singers and folklorico dancers over the past
two decades and brought top entertainers to perform and teach here. Founder
Phyllis Franzoy announced that the nonprofit group, which fielded one of the
largest gatherings of its kind each November, has had trouble securing suitable
venues after New Mexico State University schedules and policies have changed.
The group had an abbreviated event at Las Cruces Convention Center in 2014 and sponsored
Mariachi Sunday concerts in Mesilla in 2015.
Denise Chávez, who founded the Border Book Festival with
Susan J. Tweit, announced that the once-popular event would end after more than
two decades and workshops and other events that attracted thousands of book
fans and authors, poets, musicians, artists and chefs. An online presence and
some literary events will continue at Casa Camino Real, 314 S. Tornillo St.,
Chávez said.
After more than a
decade, White Sands International Film Festival committee members announced in
January that the festival would end due to financial challenges and cuts
in donations and sponsorship.
In June, the birth of the new Las Cruces
International Film Festival was announced, to be hosted by the New Mexico College
of Arts and Sciences. Ross Marks, who headed successful WSIFF productions, will
serve as executive director of LCIFF, which will be held March 2 through 6. Marsha San Filippo will be LCIFF producer.
Keagan Karnes will serve as the festival's artistic director and screen legend
Danny Trejo will be the first LCIFF honoree.
"It will be bigger and better and have a
different focus. We'll be presenting films that have won recent honors at the
world's major film festivals, like Cannes and Sundance, the best of the
best," Marks said. Primary LCIFF venues will be Allen Theatres Cineport
10, the Rio Grande Theatre, Hotel Encanto and NMSU. Watch for updates on facebook.com/lciffest.
Though it will not be part of the LCIFF, Marks
said, the Mark Medoff Lecture Series at NMSU will begin
"concurrently" with the new festival. The first lecturer will be Emmy
and Academy Award-winning screenwriter, producer and playwright Aaron Sorkin.
The Mesilla Valley Balloon Rally, in its heyday
an event that welcomed the public to balloon launches, glows and a community
festival, is no more. But we can still look up and see some big beautiful
balloons Jan. 16 and 17. What was once a public rally and then a fly-in has
become a private event, the Mesilla Valley Aerostat Ascension Association
Fly-out, and still attracts balloon
pilots from throughout the Southwest.
Amidst all the changes, there are some bright
spots, with both new and long-term festivals that continue to thrive and evolve,
including the monthly Downtown Ramble, which started as
an annual Artwalk as well as Downtown Partnership, Project Mainstreet and Las
Cruces Farmers' and Crafts Market special programs like evening markets, the New
Year's Eve Chile Drop, and red-carpet events.
The Doña Ana Arts Council’s Renaissance Arts
Faire added a new feature this year: a New Mexico True Camino Real section that
showcased artisans demonstrating traditional arts and crafts the way they would
have been created during the Renaissance era here. DAAC’s executive director
Kathleen Albers said the section will be expanded and enhanced at the 2016
festival. The same approach was stressed by the Santa Fe-based Spanish Colonial
Society, which has extended its territory to bring Spanish Market events to
Albuquerque, and in 2015, to southern New Mexico. The group’s second annual Las
Cruces Spanish Market will be Feb. 20 and 21 at Hotel Encanto.
Some regional festivals have thrived with
“right-sizing,” niche specialties (from the Hatch Chile Festival to Cowboy Days
at New Mexico Farm & Ranch Heritage Museum) and appeals to specific or
broader demographics.
The Franciscan Festival of the Arts, which long
ago morphed into RenFaire, has enjoyed continuing success by returning to its
smaller scale at its original location at Holy Cross Retreat.
Food and drink continue to draw big crowds. Any
fest with wine or beer in its title seems to prosper at diverse venues that
range from the New Mexico State Fairgrounds to regional wineries, the Las
Cruces Convention Center, plazas, museums or theaters. SalsaFest is holding its
own, and up-and-coming festivities celebrate bourbon, bacon, nuts, pumpkins and
a variety of other home-grown products.
Las Cruces’ increasing reputation as a cultural mecca
is fortified by the success of annual events like the Las Cruces Arts Fair in
March and Dia de los Muertos special events and new exhibits, anchored by
Mesilla’s Day of the Dead celebrations, now an established part of Mesilla Plaza
borderland traditional fiestas that include Cinco de Mayo and Diez y Seis de
Septiembre.
New and special interest groups continue to
spring up and develop new festivals and
special events. Bellas Artes Sin Fronteras formed in late 2015, with a goal of nurturing
multicultural arts and education.
The Las Cruces Country Music Festival has been
cited as a good example of a major new fiesta success story. Superstar Kenny
Rogers headlined in 2015 and this year’s fourth annual event April 29 through
May 1, is expected to attract an ever-growing country music fan base. Las Cruces Convention Visitors Bureau Director Philip
San Filippo came up with the concept, and after fielding similar events, had
the contacts and expertise to make it a great local fit. Focus groups determined that we already had a
reputation as a mecca for country music fans (thanks largely to decades of
efforts by Barbara Hubbard in bringing top names in country, rock and pop to
Pan Am).
It’s a hopeful model.
As we add venues like
the new downtown plaza and learn to make better use of those we have, fiesta
organizers are recognizing that we’ve grown and tastes continue to change and
evolve. Building on the work of talented and visionary founders, a willingness
to hire professionals and evaluate what the public needs and wants can help us
move into a new fiesta era.
S. Derrickson Moore may be reached at lcsun-news.com,
@DerricksonMoore on Twitter and Tout, or call 575-541-5450.